Tuesday, January 25, 2011
Not so glam
Posted by: Phat Mama, 25-Jan-2011
Good food saved the day for Wacoal Malaysia’s cocktail party held in mid December last year.
Great Chef, great food - always at Le Meridien KL.
A supposedly grand affair to celebrate Wacoal’s 62 years of lingerie-making tradition, the night turned into a non-event with a less-than-pretty showcase
of its latest lingerie collection.
The invitations were extended to only about 100 guests in keeping with the night’s “intimate” theme, which sadly wasn’t the case. If intimate meant confining the event to such a tight space, then the location worked exceptionally well.
Nothing fancy despite the frills and ruffles.
The Masquerade Night held at Le Meridien Kuala Lumpur’s Italian restaurant Favola did not have any mystery or the Venice “feel” it tried to emulate through its setting. There was the food, which was undeniably delicious – and the runaway that took up a lot of space, and the glaring floor lights that got in the way of the cameramen as well as guests trying to appreciate the showcase.
A “leader in the domestic undergarment market”, Wacoal did not deliver that night. And showcasing its Jia Cami collection in such a somewhat “prim and proper” setting took away all the fun from the lingerie’s trademark fun and chic label.
Wrong collectio n= wrong location.
I have however two nice things to say (besides the food, of course – and this compliment goes to the hotel and its chefs) about the night: (1) The Executive Director of Wacoal Malaysia, Hisao Sugiyama is a perfect host who went to the extend of waiting at the exit by the lift area to bid goodnight to all his guests and (2) At least 75% of the models engaged for the job on the night were far bustier than the ones I saw at Valisere’s event.
Like they say, if you want to “sell” brassieres then you’ve got to make the audiences’ eyes “pop” the minute the models step on the runway. And yes, a lot of male eyes “popped” on the night.
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