Since 1951

Posted by: fashion fiend

So, with all that is already on offer, and the amount of time I spend hanging around these counters, trawling the internet and memorising every ‘must-have’ published, is it possible to get excited about another new beauty brand?

If it’s Kiehl’s, then the answer is a resounding yes!

It all began for me when on a trip to New York; I spotted Kiehl’s and immediately stepped into the store to thoroughly inspect this haven, which I have heard so much about. The very helpful assistant patiently explained each and every product I showed interest in, until I left the store an hour later with a lip balm and tons of samples. I was a happy girl that afternoon in my hotel room!

Founded 156 years ago, this September Kiehl’s is finally set to debut in Pavilion, when KL’s newest shopping mall is scheduled to open. Yes, finally, lovers of this brand can heave a sigh of relief.  A trip to Bukit Bintang is all it’s going to take!

The founder John Kiehl first set up a small, neighbourhood apothecary in Manhattan where common and exotic compounds were whipped up for everyday ailments, which included virility creams, baldness cures and even a product called Money Drawing Oil.

Before World War I, a young man from a Russian immigrant family, Irving Morse, began his apprenticeship at the shop. He served in the war, earned a pharmacology degree after, and eventually bought over the shop. He turned it into a pharmacy, adding homeopathic roots and herbal remedies from the old country.

Staying true to it’s humble beginnings, three generations later, today Kiehl’s (owned by cosmetic giant L’Oreal) still strives to ensure the natural quality of the products. The brand, built on free samples and customer education, has always been a conscientious, never testing on animals and only using the finest natural ingredients.

In Malaysia, this celebrity-favoured brand, will offer a range of products for face, body, hair and babies, for starters. (There is even a pet range in some of the more established stores abroad.)

what a treat!

In 1983 Aaron Morse, the son of Irving, told Women's Wear Daily, "Beauty, quality, health and education are what Kiehl's is about."

It’s time to start saving up your sens ladies, as the products don’t come cheap. Just be warned, that you may become addicted to it.