Big game plan for F1

Posted by: Phat Mama, 25-Mar-2009

A lot has been happening since early March to promote Puma’s upcoming Furio Live Party scheduled for April 3 at Frangipani. The event, besides being in conjunction with Puma’s 10 years involvement in the F1 is also a celebration of Puma’s full Ferrari collection.

All eyes should be focused on the Puma Ferrari-Furio shoe, selected as the brand’s lead product.

There was also a media party where Puma presented its latest Furio F1 campaign as well as the Puma Ferrari apparel and accessories collection.

Daryl B who is also one of Malaysia’s most talented and popular club deejays, emceed the event. Puma (Malaysia)’s General Manager Peter Xavier conducted the presentation.

It was a very casual event, which was also attended by Puma’s Motorsports ambassadors Belinda Chee, club deejay Daryl B, singer Fauziah Latiff, racer Leona Chin, TV/radio personalities Ben Loh, Hafiz Hatim and Kumaresan.

Promotions for the party included appearances by NTV 7 Patrol on Saturdays at various locations where party invites were given out on a first-come-first-serve basis. The last appearance by the Patrol will be on this Saturday, March 28 at the Puma Concept Store, Sunway Pyramid.

If you are lucky, the invites may just be available still. Get to the location and find out what you have to do to get an invite.

Deejays Daryl B and Phabes will be there to help the consoles and provide music to spice up the day.

If you can’t be at Sunway Pyramid this Saturday then make sure you are at RSH's Studio R at MidValley Megamall on Sunday, March 29 instead. Those intending to shop can enjoy a 10% discount for all Puma F1 merchandise for both Saturday and Sunday.

At the party, guests will be participating in lucky draws to win exclusive Puma Ferrari merchandise - Puma Ferrari-Furio shoes, Puma F1 bags and Puma Ferrari Team-wear tops.

Ten Corporate Suite tickets for the F1 race on April 5 in Sepang will also be up for grabs. If you win any one of these tickets, you will enjoy nothing but the best at the Puma Grandstand air-conditioned room where sumptuous food and beverages will be served to you.

But if luck also give you a miss and you do not have this special ticket in the palm of your hand then you can buy one during the Puma Furio party. How’s that for compensation?